I name this ad as a destination ad, because the exposure is internationally spread.
This is one of collaterals in Bahrain current destination campaign, kind of marketing effort to sell Bahrain tourism through sport. I also enjoyed watching the tv version, it’s amazing.
BIC (Bahrain International Circuit) is really proud of this ad, which I think is not that nice. Why do they show some landmarks at the background? Why do they show photographers? What identity do they want to show?
But I like the three young ladies. They are all pretty, even though not very Arabic. They are more to Mediterranean. With pictures of some beautiful female models, it will attract more attention. Compare with the other ad showing two Arabic looking men, to me it’s not eye catching. Why do they carry Bahrain flag? It’s like over nationalism rather then patriotism. What? Do they want to go for war?
The slogan, “Our Race” or “Sabaquna” (in Arabic) is very strong, I like it. The BIC tower with Bahrain flag is a good idea, I like also putting the stage, showing spectators make it more lively.
A friend told me, this ad is another kind of woman exploitation. I asked why? He said, because there was no even a single female driver to compete in the race. I replied there were lots of beautiful-sexy sunbrella girls during the race.
He whispered, “You know, all men are basically like to exploit opposite sex, that’s why I like this ad…”
What the Fu*%@!..!!!