Tuesday, April 1, 2008

F1 Ad

I name this ad as a destination ad, because the exposure is internationally spread.
This is one of collaterals in Bahrain current destination campaign, kind of marketing effort to sell Bahrain tourism through sport. I also enjoyed watching the tv version, it’s amazing.

BIC (Bahrain International Circuit) is really proud of this ad, which I think is not that nice. Why do they show some landmarks at the background? Why do they show photographers? What identity do they want to show?

But I like the three young ladies. They are all pretty, even though not very Arabic. They are more to Mediterranean. With pictures of some beautiful female models, it will attract more attention. Compare with the other ad showing two Arabic looking men, to me it’s not eye catching. Why do they carry Bahrain flag? It’s like over nationalism rather then patriotism. What? Do they want to go for war?

The slogan, “Our Race” or “Sabaquna” (in Arabic) is very strong, I like it. The BIC tower with Bahrain flag is a good idea, I like also putting the stage, showing spectators make it more lively.

A friend told me, this ad is another kind of woman exploitation. I asked why? He said, because there was no even a single female driver to compete in the race. I replied there were lots of beautiful-sexy sunbrella girls during the race.

He whispered, “You know, all men are basically like to exploit opposite sex, that’s why I like this ad…”

What the Fu*%@!..!!!


7 comments:

Benazio R.P said...

pertamax !

doyan banget F1 ya .. ckck i dont doyan F1 heheh . ^^

mercuryfalling said...

wah cakep2x euy...gak kayak arab, malah kayak india ya hehehehe

trancepass said...

@ben
gak suka balapan ya? kalo balap karung?

@mercuryfalling
kalo ketemu cakep ya cakep, he...

presty larasati said...

“You know, all men are basically like to exploit opposite sex, that’s why I like this ad…”

hi hi..bener juga, tuh.. soalnya, cewe kayaknya lebih seneng liet model cowo
*normaaaallll*

:D

trancepass said...

@presty,
wah, normal ya...
kalo cerita dalam AAC normal gak?
hayo.. gak bisajawab kan, he...

Hakam Barok said...

ketika kubuka halaman blog ini, mataku menatap sosok parlente dengan senyuman yang seolah kukenal. ganteng betul orang itu....tak perhatiin dan terus tak perhatiin. dibalik penampilan perlente tersebut ada yang masih aku kenali senyumane arek lamonga yang perna merasakan suka duka bersama. uda lama kucari kabar tentang kau ya..Iqbal. dengan maksud mau nyaur utang 200 ribu yang dulu aku pinjem ama engkau. ternyata ente fergi ke bahrain masyaallah.. kayfa haaluk ya ihiyyyyy..........? kiranya jika dikau berkenan, kuingin sekali bersua walau lewat kata-kata.

hakambarok@hotmail.com (081511632657)

trancepass said...

@barok,
I am coming home....