Thursday, October 27, 2011

Fitness Day with Sheraton

Sheraton Media Hotel & Towers Jakarta Marks the Launching of Signature Fitness Program in Jakarta by Hosting Outdoor Aerobic Exercise.

In celebration of the rollout of the new Sheraton Fitness Programmed by Core Performance®, the brand’s revolutionary new health and fitness program in Asia Pacific, the Sheraton Media Hotel & Towers Jakarta marches down its guests, associates and partners to get fit through weekly outdoor aerobic exercise called “Fitness Day with Sheraton”, held recently at the premises. Approximately 100 fitness participants attended the event to commemorate the importance of maintaining wellbeing in daily life.

Executive Assistant Manager Sheraton Media Hotel & Towers Jakarta, Algamar Idris said, that fitness and travel go hand in hand and nowadays fitness becomes priority when people are on the road. “We truly understand that our valued guests need improvement in their quality of life while traveling. Therefore, through customized training and nutrition programs we would like to provide our guests a convenient place to stay, play, relax and hence to get energized while on the go,” explained Algamar.

Algamar added that at the first stage, the Sheraton Media Hotel & Towers Jakarta has constantly been hosting regular weekly outdoor aerobic class. He pledges, the hotel will gradually implement activities as recommended by the Core Performance®.

The Needs of Fitness while Traveling
From a survey towards Sheraton hotels’ guests, statistics have shown that fitness is a priority for travelers on the road:
• 2 out of 3 travelers exercise at least 4 times a month.
• Almost 9 out of 10 travelers rate staying fit and healthy as a priority in their life style.
• More than half of travelers expect to relax, refresh and remove fatigue with travel workouts.
• 9 out of 10 travelers expect a hotel fitness center with first class equipment, relaxing environment and professional coaches.
• 9 out of 10 travelers agree that if Sheraton has a fitness program which oversees health from the gym to F&B and in room workout, it will increase their preference of staying at Sheraton.

To meet the fitness needs of travelers Sheraton found it timely to launch Sheraton Fitness, a program that is developed from the same training methodology used by professional athletes. The program helps travelers train and eat healthy on the road, as well as refresh, recharge and refocus their minds and bodies. “So, whether travelers work out every day or just want to take advantage of the nutrition programs and health tips, Sheraton Fitness Programmed by Core Performance will help guests feel and perform better,” added Algamar.

“We’re excited to partner with Sheraton to unveil this unique, co-branded program to Sheraton hotels in Asia Pacific,” said Mark Verstegen, Founder and Chairman of Core Performance and Athletes’ Performance. “Sheraton Fitness is a program that touches multiple elements of a guest’s lifestyle, both in an out of the hotel, and we are dedicated to providing innovative solutions to enhance the overall health of guests.”

What is Sheraton Fitness Programmed by Core Performance® ?
New Fitness Program Goes Beyond the Gym
Guests will experience the holistic Sheraton Fitness program through multiple touch-points during their stay that incorporates four fundamentals of optimal performance: mindset, nutrition, movement and recovery:
 Mindset: Prepare for it.
- Being prepared, setting goals and having the right mindset is key to success.
- Sheraton provides tips to do this on sheratonfitness.com
 Nutrition: Fuel for it.
- Peak performance requires proper fuel and hydration.
- Nutritionists from Core provided their expertise to create healthy food options for guests.
- Healthy eating is about combining well-balanced, nutrition foods; not about cutting calories.
 Movement: Train for it.
- Optimal performance can be achieved by focusing on movement, stability and balance.
- Core provide guests with workouts that can be done in a guestroom or in Sheraton Fitness Centres as well as rich online content.
 Recovery: Rest for it
- Recharging the mind and body will help you perform at your best throughout the day.
- Sheraton Sweet Sleeper Bed.
- Stretches and hydration tips.

Component of Sheraton Fitness Programmed by Core Performance®
• First Class Gyms Designed for the Top Performers in Life: Core Performance has developed a state-of-the-art gym experience tailored specifically to the needs of frequent travelers. Since travelers have different needs when they are on the road, the new fitness centers feature time-efficient training programs - 20 to 30 minute “themed” workouts - designed by Core Performance to work with busy travel schedules.

• Guest Room Workouts: Guests can also request a complimentary “workout in a bag” -- including workout cards, workout mat, foam rolls, resistance band and massage stick -- to be delivered to their room.

• FIT Meetings: Sheraton is also unveiling a unique meetings offering that allows corporate businesses to enhance performance at meeting. This FIT Meetings concept includes breathing techniques to keep the mind and body sharp and customizable group workout options. FIT Meetings are now available at Sheraton Shunde Hotel, Sheraton Shanghai Hongkou Hotel and Sheraton Sanya Resort.
• Online Training, After Check-Out: Guests can access Sheraton Fitness online at Sheratonfitness.com, which features online training programs created by Core Performance and health/nutrition tips. This allows guests to download workouts and follow the Core Performance programs both at home and on the road – eliminating any disruption to their fitness regimen. Core Performance is also offering guests a free three-week trial to the online training at CorePerformance.com, which provides customized training regimes based on guests’ goals.
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About Mark Verstegen and Core Performance
Mark Verstegen is the Founder of Core Performance and Athletes’ Performance, the global leader in performance training, nutrition, and physical therapy for elite athletes and teams. In addition to his roles at Athletes’ Performance and Core Performance, Mark is the Director of Performance for the NFL Players’ Association and the author of five Core Performance books, including Core Performance Essentials and Core Performance Golf. Mark is featured regularly in Men’s Health and Outside Magazine, and speaks regularly internationally about helping executives, athletes, and consumers alike achieve their performance goals.


About Sheraton Media Hotel & Towers Jakarta
Sheraton Media Hotel & Towers is a five star international chain hotel strategically located in the northern area of Central Jakarta, close to the Mangga Dua world-class shopping complex and Ancol dreamland, near to the largest exhibition hall; Jakarta International Expo (JI EXPO) and direct access to the Soekarno-Hatta International Airport. Designed for both business and leisure travelers seeking luxury accommodation, high-end facilities and ultimate services, the hotel offers 350 elegantly appointed guest rooms and suites, wide-range of restaurants, cafes, lounges & bars, a one-stop health club: the Acropolis Spa & Fitness, and meeting rooms for events and wedding receptions. For more information, please visit www.sheraton.com/jakarta

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1058 properties in 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM. The company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit http://www.starwoodhotels.com/.

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