Travelers in the region rely heavily on internet reviews for travel decision-making
For leisure travelers in Asia-Pacific, online peer influence is at the forefront of planning. According to Text100’s “Digital Index: Travel & Tourism” study, conducted by Redshift Research in October 2012, 44% of Asia-Pacific leisure travelers used social media platforms for advice and inspiration regarding travel destinations—more than double the percentage who did the same in the US and EMEA. More than one-third of these travelers also looked to social media to get ideas for attractions, vacation activities and hotels.
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