Sunday, March 3, 2013

PR/Marcom Guys with Journo background

Found this great opinion article about tips on what make PR guys pro. Check it out...

This former journalist (hint, hint) posits four reasons that experience trumps a degree. Do you agree?

In my experience, I've found that the most successful PR people are those who think and act like reporters.
Anyone in sales will tell you that you have to know your customer base. For those of us who toil pitching stories to reporters, it certainly helps—and may be imperative—to have the journalistic background that tells how to define a story, write it and present it. PR is sales, and reporters are the customers.

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